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Why Use
E-Lists.com.au Pty Ltd?
Because we have Australia's largest nework of high-quality, targeted opt-in email address.
For as little as 10 cents per name (minimum of AU$400.00 per Order/Campaign) we can rent
you on eof our 100% opt-in email lists as well as deliver it free.
Why use
Targeted Opt-In Email Lists?
Opt-in e-mail marketing is a better, faster and cheaper way to reach your target market.
For much less than the cost of a postage stamp you can use a targeted e-mail to drive
qualified prospects to your website.
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What are
some Guidelines to Ethicial E-Mailing?
Marketing via e-mail is extremely powerful! If used correctly, you can promote almost any
business, product, or service. You can generate more leads, make more sales, and test more
new ideas for less money (and in less time) than any other marketing method! However, if
you use it in an irresponsible manner, you risk causing yourself a lot of headaches! Here
are some guidelines to follow.
We suggest you adopt them into your
own direct email marketing strategy. They will go a long way toward keeping your accounts
from being cut off and many prospects from flaming you. We strongly suggest that you only
mail to people that have "opted in" to your mailing list. Unsolicited email may
be unwelcome.
1. IMPORTANT: Always, always, always
honor people remove requests. Do not send mail repeatedly to people who don’t want it
and have asked to be removed. Set up your remove address in the return path of any
unsolicited mail you send and acknowledge people’s remove requests within 24 hours.
2. Always SHARE your remove list
with anyone that asks for it. Trade it with other people that you know that also market
via email. By doing this we can help ease the aggravation many people feel when they ask
to be removed from list after list.
3. Never harvest e-mail addresses
from non-public areas. Do not hack into private forums or mailing lists to steal names.
This can be considered electronic trespassing. Please respect people’s privacy.
4. Always target your prospects by
demographic, geographic, or other specific interest.
5. Never, never, never forge your
message headers or your return path information. This is now considered illegal in some
juristictions, and it completely defeats the purpose of email advertising in the first
place. Disguising your identity will drastically reduce your response rate and possibly
make you the target of anti-spammers and Internet hackers.
6. As we pointed out in item number
four: - Never use "stealth or cloaking technology" to hide your identity. This
may sound redundant but we want to stress again that this is now considered illegal in
some juristictions. Additionally it does not allow people to contact you for removal of
their address from your lists. It's just bad for your business.
7. Never relay or bounce your mail
unless you have an account with (and permission from) the ISP you relay to. Most ISP's
don’t allow relaying anymore, however, it’s still possible to do - but may be
also illegal!
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What is
the difference between SPAM & Unsolicitored Commercial E-Mail (UCE)?
It's a good question, and the answer depends on who you ask. Some people will say that ANY
email they get is Spam if they didn't specifically request it. However we feel not all UCE
is spam. It sounds confusing but it's not really. While spam is always
unsolicited email, Unsolicited email is not always spam.
Here's an example of
what we mean; if the UCE you get is trying to sell you a get rich quick scam or it's for
some pornographic web site - it's definitely spam! However, if the UCE you get relates to
an interest that you have and the information contained or product offered maybe useful or
interesting to you then it's not spam. You see the marketer who sent you that UCE took the
time to try to learn about your needs and then send you something that could be of
interest to you. The spammer just blasts out his/her email without regard for you or your
interests of desires.
It's been suggested
that the term "spamming" came from the old Monty Python sketch about a
restaurant where they served nothing but Spam. Spam on toast, Spam and eggs, Spam
sandwiches, etc. It took on the meaning "too much of a good thing", and is now
used to refer to any message which is sent out indiscriminately to large groups of people
who don't necessarily want to see it, by email or to Usenet newsgroups.
In short: spam then
can be thought of as massive email sent to a randomly - or nearly randomly selected
audience.
As
to how many email messages must be sent out for the mail to be considered bulk email is
not as clearly defined. Some say any unsolicited email messages (even one piece!)
constitutes bulk email, while others would say 1,000 messages is bulk email. The bottom
line is this: The definition of what is or is not bulk email, is determined by the
person receiving it. For example, if you are an avid fan of Art, and you receive a
email from a company that offers Art, chances are that you aren't going to be bothered by
that email, and won't consider it spam. On the other hand, if your hobby is cycling and
you get an email promoting a new kind of surfboard, you'll most likely think of this as
spam.
If
the email is something you're interested in then it's not spam. If it's not something you
care about, then it is spam. Naturally this is an over simplification but we think it
makes the point.
Ok, what the difference between UCE
otherwise know as "Unsolicited Commercial Email" and Spam? It's a good question,
and the answer depends on who you ask. Some people think that ANY email they get is Spam
if they didn't specifically request it. However we feel (as do a lot of other people) that
while the above example is UNSOLICITED, it may or may not be spam.
It sounds confusing but it's not
really; While spam is always unsolicited email, Unsolicited email is not always spam.
Unsolicited mail is not always Spam.
Below is a good differentiation
between UCE & Spam.
| "UCE" |
"SPAM" |
| Always obeys remove
requests |
Removal is rarely
obeyed! |
| UCE has content
criteria. |
No control over
content. |
| UCE sender uses valid
from "field" |
Usually sent
"anonymously" |
| UCE sender pays for all
email sent. |
Spam is free to send to
millions |
| UCE senders use only
their own ISP's resources. |
Spammers abuse
networks. |
| UCE Identifies
themselves in the header of each email. |
Spammers forge header
info. |
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Postal
Mail v's Opt-In Campaign
Postal mail is practically obsolete when comparing it to opt-in email. Postal costs are
expensive and can only be sent on limited number of days. Opt-in campaigns can be sent
anywhere in the world within seconds any hour any day of the week. There is also a flat
rate to send opt-in email, which is considerably less than a postage stamp, and prospects
can view more information instantly by clicking on a hyperlink within the announcement.
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Search
Engines v's Opt-In Campaign
Search engines are the number one way to market a site, but
opt-in email is closing in. Search engines are and will continue to be a very important
part of any organization's marketing strategy, but they are not as effective.An effective
search engine strategy is a very time consuming process.You have to hope your correct
keywords, plus you must find original and uncommon keywords and phrases listed among
thousands of others.
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Banner
Campaign v's Opt-In
Banner campaigns are like billboards they have been around so long people are beginning to
ignore their existence. Banner advertising is also very expensive compared to opt-in
email. Banner campaigns are billed by the impression, which means they are just displayed
some where on the web page along with many other pieces of info and possibly other banners
with the hopes that some one will click to visit the advertiser. Opt-in email avoids the
"hoping process" and shovels the announcement directly into a subscriber's email
box, which requires their undivided attention.
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How do I
create an Email Campaign that gets results?
YES: Pick a
good list from a reputable broker.
NO: Buy a list based strictly on price.
On the Internet, you can buy a list
of 1 million email addresses for as low as $11. But beware! Lists like these are often
what's known as "spam" lists -- databases of names harvested without the
recipients' knowledge or consent from from newsgroups, chat rooms and Web sites. While
"spam" lists may be cheap to rent, they may generate a hostile reaction that can
be very costly to your company's reputation. Spamming can also result in your corporate
mailserver getting "bombed" (attacked by angry email messages) and the loss of
your ISP account. In our view, the only legitimate email lists are those that are
generated by inviting Internet users to "opt in" to lists pertaining to topics
of interest. "Opt in" means that an Internet user has voluntarily requested to
receive commercial email messages on topics of interest and can get off the list, or
"opt out", at any time.
YES: Ask
tough questions about how the list was gathered.
NO: Don't: Assume that a list is opt-in just because the
list owner or manager says so.
Lots of companies claim that their
lists are opt-in, but very few actually are. While lawsuits and regulation have driven
much of the out-and-out spam (unsolicited email messages) from the marketplace, many email
lists that purport to be "opt-in" are really "opt-out", while others
fail to give consumers any choice at all.
YES: Deliver
a compelling message.
NO: Sent out a corporate
brochure.
In the world of direct postal mail, consumers expect to receive slick pitches produced by
ad agencies. On the Internet, a more personal approach generally works better. Keep in
mind, of course, that the road-tested rules of direct marketing still apply. It's
important to point out the benefits of your product or service and include a powerful call
to action that compels the recipient to reply. If you yourself would not respond to your
offer, it's unlikely that your recipients will, either.
YES:
Keep it short.
NO:
Go on and on for several pages.
On the Internet, people want information and they want it now. That's why short, snappy
pitches pull better than long-winded appeals that tell a story, paint a picture, or
describe your product's bells and whistles in exhaustive detail. If your message exceeds
one screen of text, go back and edit it until it fits. And don't try to squeeze in a
second offer in order to save money -- it will only lower the response to both of your
offers!
YES: Get to
the point.
NO: Make recipients figure it out for themselves.
Internet users are busy people who receive many or even hundreds of email messages a day.
They barely have time to click on your message to open it, much less waste valuable time
figuring out what you're trying to sell. If you can't come up with a three-word subject
line that sums up your pitch, hit the Delete key and start over.
YES: Give
people an incentive to buy.
NO: Restate your everyday low prices.
Internet users tend to be surfers
with short attention spans. If you want to inspire them to action, you need to give them a
compelling reason to purchase your product or service today. Discounts, free samples, and
limited-time offers are all powerful incentives to get people to respond. Remember: A
mailing that generates 100 inquiries for additional information is ultimately going to be
far more successful than a mailing that produces one or two quick sales.
YES: Include a
'call to action'.
NO: Leave recipients wondering what to do
It's not enough to tell recipients
to check out your home page. You need to tell them exactly what you want them to do.
Should they sign up for a free trial offer? Should they purchase your product today?
YES: Expect
recipients to ask you questions.
NO: Expect to close the sale in a
single message.
While generating immediate sales
from your mailing is always great, keep in mind that many prospects are going to want more
information before they decide to buy.
YES: Set reasonable
goals.
NO: Expect your email campaign to work
miracles.
In a postal direct marketing
campaign, a 2 percent response rate is considered good and a 1 percent response rate
is considered acceptable. Opt-in email lists, by contrast, tend to generate higher
response rates because the list members have pre-qualified themselves by signing up to
receive email messages about various targeted topics.
YES: Test, test and
test again!
NO: Bet your entire budget on a single list or mail piece!
One of the great benefits of opt-in
email marketing is the ability to find out what works and what doesn't in a matter of
days, not months. So take advantage of this capability by running tests to see which list,
message or offer will generate the highest response. Among the variables you should test
are the subject line, body copy, type of offer, number of hotlinks in the message, and the
day and time that the message goes out.
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What is
Relationship Marketing?
E-mails can be the perfect tool for relationanship marketing., that is, building a
relationship of trust with site visitors that allow you to send them e-mail over a period
of time, building your business over the long term.
Build this relationship
deliberately, beginning with the way you write. Write personally, as if you were chatting
with your reader. You'll find it much easier to write that way, and your reader will enjoy
it more.
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What are
the Types of Regular Emails?
NEWSLETTER - This can be anything from an informal, chatty piece to a
serios informational periodical of value.
SALE FLIER - This
type of e-mail may not be as regular as a newsletter, or as informatiuonal, but it may be
of value if the products or services you offer are of special interest to your recipient.
If your business or organisation has a special offer, why not share it with those who have
visited you before and have indicated an interest in hearing more.
UPDATES & NEW PRODUCTS
- If you have a niche site, why don't you offer to let your visitors know when new
products come out.
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